Lime Crime's Superfoils: Summer Must or Bust?

by Corey Gray

Summer is in full swing, meaning anywhere you look, you’ll peek a new makeup release. The whole makeup community has really embraced the more artistic side of the industry over the past year, thanks to social media allowing new and up-and-coming makeup artists to get their cosmetic creations into the public eye. As a result of the consumer’s new artistic inspiration, makeup companies have been releasing more unique and avant-garde products. Though many makeup lovers have deemed a lot of these products “unwearable”, I have fully embraced the more experimental options. And if any of you out there have been eyeing a blue lipstick every time you walk into Sephora, or a yellow eyeliner, but have been too scared to try it, you should go for it! Life’s too short, ya know. 

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Now onto the product at hand: Lime Crime’s new Superfoil eyeshadows. These bad boys came out a few weeks ago and have been taking over Instagram. Lime Crime climbed into the mainstream makeup scene for a minute a few years back because of the unparalleled color selection of their liquid lips and other products. Once the initial novelty wore off, and after many missteps by the company and the founder, Doe Deere, the brand plummeted. Earlier this year whenever I would mention Lime Crime, I would be met with a furrowed brow, eyes wide with concern, and an astonished pout. “Isn’t that like a bad brand or something?” My friends would always ask me. Though the brand has had a problematic past, Lime Crime has really turned their reputation around over the past year. Now, the company is very active on social media and is making sure to keep an open dialogue with its customers. They know that they really have no room for error because many people have such disdain for the company at this point, whether they even know all of the details of what happened back in the day or not.
       The Superfoils were a great move for Lime Crime to make. While still staying true to their kooky brand, but also expanding their merchandise by releasing these metallic eyeshadow duos, the company is definitely taking a step in the right direction towards growth and mainstream acceptance. The color selection for the shadows is just stunning; there are off course the more experimental and zany colors, but also some demure, more conventional shades if that’s more your speed. Truly everyone could find at least one shade to fall in love with. My personal favorite is the Electic/Barbarello duo, which consists of a gorgeous dusty rose and a true, classic gold. You just get some of the product on your finger, spray just a little bit of water or mixing liquid on it, and apply to your eye. They can also be worn dry, of course, for a less metallic finish  
After trying two of the duos, I must say that the formula is a bit erratic. Formula varies drastically from each shade, some being more chunky than others, some more pigmented, but it is hard perfecting a metallic or foiled formula once the pigment is added in, so I’m understanding of the inconsistencies. The four shades I’ve tried, though finicky, are gorgeous with the right finessing. It’s just a matter of figuring out how wet to get it, really, because if you don’t wet it enough, it could be chunky, but if it’s too wet, the pigment will bleed away leaving just the fine glitter. Once you tame the product, though, you’ll fall in love. It really transforms from a clunky pressed powder into liquid metal, without any loss of pigmentation or vibrancy. The formula sets almost immediately after applying, and doesn’t transfer at all from lid to crease, which is always something I’m looking for in a wet eye product. It’s very easy to remove, as well, though it does leave some fine glitter behind, but a little leftover sparkle never hurt anybody.
The amount of product in total that you get in each compact is really great for the price. The net weight of the Superfoil compact is 0.17 ounces, and comes with a pretty decent quality mirror for $18.00 USD. The compact is very sturdy and is a very good size making it great for travel or just throwing in your bag without any need to worry about the eyeshadows cracking or breaking. I’m going to compare it to Kat Von D’s Metal Crush eyeshadows, which are a net weight of 0.10 ounces, doesn’t have a mirror, and costs $21.00 USD. Now I’m not saying the formulas for the two products are really comparable because honestly I’ve never found something quite like the Superfoils before, but KVD’s Metal Crush eyeshadows are the closest thing I could think of. The Superfoils are kind of like if the Metal Crush shadows, and a very pigmented highlighter had a big ol’ shining, shimmering baby.
All of Lime Crime’s products are vegan and cruelty-free also, and honestly if you haven’t made the switch over to only using only cruelty-free cosmetics, I highly recommend you do so. There really isn’t any excuse because there are so many incredible cruelty-free options on the market nowadays.
 Overall, I think the Lime Crime Superfoils are great and a perfect addition to any summer makeup look. Even if you just pop a little in the center of your lid, or on your inner corner, people will for sure ask what you’re wearing and where you got it. They’re a very reasonable price for the amount of product you get and seeing as there really isn’t much like it on the market. I think you should really give the Superfoils a try! They’re very versatile and can work for everyone, and are honestly just really fun to play around with.
 If there are any makeup products in particular you’d like me to review in the future, or any tips or hacks you’d like me to try out, I’d love to hear them in the comments!

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