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by Corey Gray
Two of the most illustrious makeup moguls on the scene today, Kat Von D and Jeffree Star, were once close friends. According to Kat, in a video she released early yesterday morning on her YouTube channel, she gave him the idea to start a makeup line, she got him a meeting at the factory that made her Everlasting Liquid Lipsticks, and even got her close personal friend to design Jeffree’s logo. Now, all of you reading may find this as surprising as I did because I’ve never heard Jeffree say anything to hint at that, but Kat made a good point by noting how Jeffree would never let anyone steal his thunder.
This drama started on Monday night when Kat posted to her personal Instagram stating her choice to “disassociate” herself from not only him, but his brand as well. In her video, she elaborates on her decision. “I’ve been firsthand witness to a lot of things […] just the way he treats not only his fans, brands, and, I think, anybody that even intimidates him slightly, it’s like a very easy trigger for him to just attack.” She states, clearly exasperated. “I don’t want my fans or followers to think that that’s a good example of how we should be with each other.” She goes on to talk about how, before all of the drama, she had always painted Jeffree to be this outsider who was a major inspiration to his fans who didn’t really know where to fit in the world, but she now wonders if that part of Jeffree was ever even there.
She spends a large part of the video talking about her friend, BJ, who designed Jeffree’s logo, but never was compensated. Jeffree even went as far as to not only block BJ’s cell number, but also the landline that BJ had called him on after that. When Kat found out and texted Jeffree about it, he then blocked her. If you scroll through the comments of Jeffree’s latest Instagram post, you’ll see that people have started the hashtag “#paybj”, but for every one of those comments, there are five people defending Jeffree and saying they’re going to boycott Kat.
Watching Kat’s video was like watching Dr. Frankenstien talk about his monster. She said that she wishes she had never helped him out as much as she did early on because of the “attention-seeking, fame-driven, money-driven monster” that he has become. She implores to Jeffree, whom she said in the video will no doubt watch the video: “You have the option to do the right thing, why not do that?”
Jeffree has since made a statement on his Snapchat, calmly saying that Kat’s video was “full of some really interesting lies and propaganda”. He says that there are two sides to every story and will be making a video that will most likely be up by the time you’re reading this. He went on to attack, still speaking calmly, but with definite malice in his tone, about how she would use her five million followers to talk about Jeffree rather than the victims of the Pulse shooting in Orlando, or all of the innocent black lives lost.
What do you think about this stir within the fashion community? Will you still support Jeffree Star Cosmetics? Let us know in the comments.