Lime Crime's 'Livin on a Prairie' Collection

by Corey Gray

Lime Crime has been teasing us on Instagram with

swatches from their new “Livin’ on a Prairie” collection of

liquid lipsticks, and now it’s finally here. The brand has

never been one to give us a release date for their new

releases, so it was a pleasant surprise the day I woke up

and saw the email notifying me that the collection was now

available for sale.

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This is Lime Crime’s biggest collection launch of their

Velveteen Liquid Lipsticks and is marketed a bit differently

than any of their collections or sets before. They’ve had the

True Love set which was a Valentine’s Day collection of three

Velveteens, they’ve done the I Have Two Moods set, which

explored the duality of makeup and offered two drastically

different Velveteens, but this launch is much more of a true

collection. The two examples I used were sold originally only

in the set, though now you can get all of the shades

separately, whereas with this collection, you can buy the

shades individually or in a pack right now. Like all of their

Velveteens, you get 0.088 fluid ounces of product for

$20.00, but if you buy the “Livin’ on a Prairie” collection of

all five new Velveteens, it’s only $75.00. As far as I know,

this collection is going to be permanent.

If I’m going to be honest, the concept of the collection

confuses me. The name is clearly (or at least clearly in my

mind) in reference to Bon Jovi’s “Livin’ on a Prayer”, but it’s

marketed as essentially a grunge farmer collection. With

shade names like ‘Rustic’ and ‘Saddle’, it doesn’t look like

any inspiration was taken from Bon Jovi other than the

collection name, and honestly the collection doesn’t even

really jive with the brand’s current image. I have honestly

no idea who these edgy farm folk are that Lime Crime is

trying to market to with this, but luckily, the color range is

this collection makes up for all of that.

It’s a very exciting collection of shades that are all

wholly unique to each other, and to anything Lime Crime has

released before. There has been increased attention and

interest on more uniquely colored lipsticks in the makeup

community, but some people have been too scared to take

the plunge into the avant-garde options, so Lime Crime has

formulated some very flattering and more demure versions

of the unique shades we’ve all been drooling over. Two

shades from this collection have really been catching

people’s eyes: Wisteria, a mid-tone dusty lilac that’s so

flattering for those into purple lipstick, and Thistle, a mid-

tone gray-blue is the perfect more “wearable” option if

you’ve been wanting to try either a blue or gray. There’s

also Saddle, which is a darker red-based brown that is great

option for those who are hesitant to take the leap into a true

chocolate brown. Then, of course, there are the more

conventional shades, Prairie, a nude dusty rose, and Rustic,

which is a rich pomegranate red.

I’ve tried many of Lime Crime’s Velveteens in the past,

so I know that their formula is very pigmented and

lightweight, if not a bit watery. It’s definitely one of my

favorite liquid lips formulas, and with their unmatched color

selection and funky and sometimes a little confused

marketing tactics, this is a great brand and this is a great

collection launch. I highly recommend you check out Lime

Crime and their “Livin’ on a Prairie” collection!